Buy American… Because It Matters!

The backpage of my local newspaper’s sports section had a half-page color advertisement titled:
GM vs. IMPORTS: ‘BUY AMERICAN… BECAUSE IT MATTERS!’

*Why should you buy new American cars, particularly GM, versus the imports?

1. GM’s quality is as good as or better than the imports

2. GM’s gas mileage is better

3. GM’s dependability is better

4. You will help lower our trade deficit

5. You will help keep more jobs in America

6. Profits from new American vehicles will help provide more services for American Citizens and help keep America strong.

7. To the best of our knowledge all of these statements are still factual and if not we apologize for any discrepancies.

8. Because it matters!

Buy a GM car or truck, today. Help support Americans.. BECAUSE IT MATTERS.

Is this type of advertising an indicator of (a) rising protectionist sentiments, (b) increasing desperation on the part of US manufacturers, or (c) my failure to notice it previously?

2 thoughts on “Buy American… Because It Matters!”

  1. Enrique's avatarEnrique

    They really seem to be quite desperate…

    I liked Toyota ads on the Economist, showing how they are providing plenty of jobs in the United States.

  2. ivan's avatarivan

    The same is going on here in Flanders. Buy Flemish fish! But I don’t see what’s so Flemish about fish who happen to swim before the flemish coast while getting caught. 🙂

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